Love relationships are an important part of life, and they’re hard for everybody. When it’s hard in your relationship, it doesn’t mean that you are sick, or your partner is sick, or your relationship is sick. So it doesn’t actually make sense that getting help for your relationship lives inside the healthcare system.

You’re not sick. Your partner’s not sick. Your relationship is not sick.

The need to be emotionally bonded is a universal human need. We all need it, from the cradle to the grave. That’s why we believe relationship coaching is appropriate for the vast majority of people.

Of course, there are exceptions. Sometimes doing the work on your relationship makes it physically or emotionally unsafe, or you and your partner keep getting pushed outside your window of tolerance, so you can’t keep doing the work inside yourselves and between you. Then of course you need licensed professionals.

But for most of us, coaching is the right vehicle, because this is just a part of life we’re trying to get better at. Most of us don’t need a licensed nutritionist to work out how many calories to eat a day, or what percentage should be protein, carbs and fats. You can do it yourself with the right coaching support. You work on your relationship just like you work on getting physically fitter.

The same is true of life coaching. Life is hard. You’re not sick. You don’t need a doctor because life is hard. Again, of course there are exceptions. If you are genuinely, diagnosably depressed, or have a diagnosable anxiety disorder, you should work with a licensed professional. But for most people, life coaching is enough support to explore and get to know yourself, become more of yourself, and make informed decisions based on knowing who you are and where you want to get to.

We want to take back providing help from the industrial healthcare complex that has claimed ownership of it. Depathologize it, de-shame it, and bring effective relationship and life guidance to everyone.

You are not sick.