Can AI relationship coaching actually help your marriage? Come here. I need to tell you something that is probably going to make some people in my profession uncomfortable.
I am a couples therapist. I have been doing this for over twenty years. I have sat with more than 36,000 couples through our Empathi relationship assessment.
And I am about to tell you that an AI relationship coach, built the right way, can be better than the average couples therapist.
I know. I am going to get some heat for this. But hear me out, because this is not coming from some tech bro who read a book about attachment theory on a flight to Burning Man. This is coming from inside the house.
Figs and Teale O Sullivan — couples therapists, relationship experts, and creators of Figlet AI relationship coaching.
The Problem Nobody in My Profession Wants to Talk About
Here is a truth that the therapy world does not like to acknowledge: most people in most professions are average at their job. Therapists and relationship coaches are no exception.
Think about it this way. Waymo, the self-driving car, is a safer and more consistent driver than most Uber and Lyft drivers. Not all of them. But most. Sorry to say it. It is true. And the reason is not that Waymo is some magical genius behind the wheel. It is that Waymo follows the protocol. Every single time. No bad days. No distractions. No personal agenda.
Now apply that same logic to relationship coaching.
A significant number of therapists and coaches entered this profession to resolve their own relational trauma. I am not saying that to be cruel. I am saying it because it is true, and because it matters. When your couples therapist has unresolved wounds around abandonment, control, or emotional neglect, those wounds show up in the room. They show up as subtle biases. As projections. As the therapist unconsciously siding with one partner because that partner’s pain mirrors their own.
And they get to deliver this guidance behind a closed door. To clients who do not know any better. Who are vulnerable and trusting and desperate for help.
Those clients have no way to evaluate whether the perspective they are receiving is evidence-based wisdom or their therapist’s personal baggage about love dressed up as clinical insight.
I have supervised enough therapists and trained enough coaches to know this is not the exception. It is disturbingly common.
What Good Relationship Coaching Actually Requires
After twenty years and 36,000 relationship assessments, I can tell you exactly what makes AI relationship coaching work — or any relationship coaching, for that matter. It comes down to three things.
First, you need an accurate model of what is actually happening in the relationship. Not what the couple thinks is happening. What is actually happening underneath.
Second, you need absolute consistency in how that model is applied. The same protocol, the same framework, the same quality of insight every single time. No off days. No countertransference. No projection.
Third, you need to help the couple see their pattern from the outside, not from inside the storm of their own reactivity.
That is it. And here is what I realized after two decades of doing this work: an AI relationship coach that has a protocol and sticks to the protocol consistently can deliver exactly what it promises. Every time. Without any of the transference, the emotional baggage, or the personal wounding that gets layered on top of human coaching.
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The Hidden Pattern Underneath Every Fight
Before I tell you about what I built, you need to understand the pattern. Because without this, nothing else makes sense.
Every couple I have ever sat with, from tech founders in Silicon Valley to firefighters in Honolulu, from six months together to thirty years, they all end up in the same place. Two people who love each other, scaring the living daylights out of each other, and neither one can see it.
You think you are fighting about the dishes. Or money. Or who said what last Tuesday. Or why they never initiate anymore.
The problem is never the problem. The way you are talking and feeling about the problem is the problem.
Here is what is actually going on. There are only four things that happen in any relationship interaction, and they form what I call an Infinity Loop. Two things one partner does, two things the other partner does. Over and over and over. That is it. Four moves. That is all you have got.
The Pursuer
One partner, the pursuer, has a nervous system that is wired to protest when connection feels threatened. Their deeper feeling is something like: Do I matter to you? Am I enough? Are you there for me?
When it looks like the answer is no, even a little bit, even if it is just about the milk, their nervous system goes into biological panic. Not because they are dramatic or needy. Because their attachment system is doing exactly what it is supposed to do: protesting the loss of connection so the bond survives.
But from the outside, this protest does not look like vulnerability. It looks like blaming. Criticizing. Complaining. Offering what I call “value-added feedback” about how their partner could be a better human being today and tomorrow.
The pursuer thinks they are throwing a can of water on the fire. But that is not a can of water. It is a can filled with gasoline.
The Withdrawer
The other partner, the withdrawer, has a nervous system that is wired to shut down under perceived attack. Their deeper feeling is something like: I can never get it right. I am failing you. Nothing I do is enough.
When the pursuer escalates, the withdrawer goes quiet. They retreat. They stonewall. They give one-word answers. They look at their phone. They leave the room.
The withdrawer thinks they are being responsible. They think: if I engage right now, I will say something I regret. I am trying to keep the peace.
But how it lands on the pursuer is devastating. The pursuer sees silence and reads it as: you do not care. This confirmation of their worst fear sends them further into protest mode. More criticism. More intensity. More gasoline.
And the withdrawer, now flooded by what feels like a wall of noise and blame, retreats even further.
The Pursuer
Reaches, protests, pushes
because the silence is unbearable.
The Withdrawer
Shuts down, retreats, goes quiet
because the criticism is overwhelming.
The Cycle That Eats Relationships Alive
This is the cycle. This is the waltz of pain. The pursuer pursues because they feel disconnected. The withdrawer withdraws because they feel like a failure. And each move makes the other person’s worst fear come true.
It is not a you problem or a me problem. It is an us problem. A cycle that two people who love each other create together, without either one seeing the full picture.
Now here is the critical question: what does it take to help a couple see this pattern? This is where AI relationship coaching changes the game.
A great therapist can do it. I have done it thousands of times. But a great therapist is not what most people get. Most people get an average therapist who may or may not understand this cycle, who may or may not have their own stuff activated by your dynamic, and who charges you several hundred dollars an hour for the privilege of finding out.
Why I Built an AI Relationship Coach
This is why I built Figlet.
Not because I think AI is better than great therapy. I do not. The very best human therapists, the ones who truly understand attachment and can hold the complexity of two nervous systems in the room, they are extraordinary. AI is not there yet.
But here is what AI relationship coaching can do that the average therapist cannot.
It can deliver the model perfectly. Every time. The Infinity Loop, the pursue-withdraw dynamic, the attachment needs underneath, the four moves that every couple makes. Figlet does not have a bad Tuesday. It does not project its divorce onto your marriage. It does not unconsciously side with the partner who reminds it of its mother.
The AI relationship coach did not become a relationship coach to resolve its own trauma. It has no trauma. It has a protocol. And it follows that protocol with more consistency than any human being can.
Figlet starts with a ten-minute relationship assessment that maps your specific pattern. Not a generic personality quiz. A clinical instrument built on the same framework I use in my practice, refined by more than 36,000 real relationships.
It shows you exactly which creature you become when your attachment system gets activated, whether you are a pursuer or a withdrawer, and what is really driving the fight underneath the fight.
Then it gives you something I call a Wisdom Score. A single number that tells you how much emotional wisdom you are bringing into your relationship right now. Not how good or bad you are. How wise you are. Because relationships are not about being good. They are about being wise.
And then comes the AI coaching. Guided conversations that walk you through your specific cycle. That help you see the pattern from the outside, like buying a drone and flying it above the two of you. Look at this waltz of pain we are creating together.
Figs and Teale O Sullivan
Couples Therapists and Relationship Experts, Creators of Figlet
The only reason you fight is because you love each other.
The Case for AI Relationship Coaching
Let me be clear about what I am saying and what I am not saying.
I am not saying AI replaces great therapy. I am saying that an AI relationship coach built on a proven clinical protocol, that applies that protocol with absolute consistency, that comes with no transference and no projection and no personal agenda, is better than going to the average couples therapist or relationship coach. Because of the absolute consistency and commitment to the protocol and to the model.
I know this is a bold claim. I know therapists reading this will have feelings about it. Good. Have the feelings. Then ask yourself honestly: is the average quality of couples therapy in this country something we should be defending? Or is it something we should be trying to improve by any means available?
Because the couples who are hurting right now, tonight, the ones lying in bed next to someone they love but cannot reach, they do not care about our professional turf wars. They care about whether something can actually help them.
Why the Therapy World Will Resist This (And Why That Is Predictable)
Here is something I want you to understand about what is happening right now in the mental health profession. In every industry, when a new technology comes along that threatens its existence and its power, that industry resists the new technology. They try to legislate against it. They try to regulate it out of existence. And they always moralize. Always. They frame their resistance as being for the goodness of their clients.
Taxi companies did it when Uber showed up. Hotels did it when Airbnb arrived. Legacy media did it when the internet democratized publishing. And therapists will do it, are already doing it, with AI relationship coaching.
I understand the impulse. I am a licensed marriage and family therapist and a certified emotionally focused couples therapist. I believe therapists have a critical seat at the table when AI products are built to serve the public. We need clinicians involved in the design, the ethics, the protocols. That expertise matters enormously.
But resisting the innovation itself? That is something else entirely.
We have a mental health crisis in this country. We do not have enough good couples counselors to serve everybody who needs help. The waitlists are months long. The cost is prohibitive. And the quality, as I have already said, is wildly inconsistent.
It is insane to me to resist a new innovation that makes it possible for us to provide the essential reframes of attachment theory and systems theory to millions of people. To evoke empathy and compassion and acceptance of self, other, and the entire relationship, using the tools that are now available to us. Not as a replacement for therapy. As an extension of it. As a way to reach the people we are currently failing.
I happen to be both the technologist and the therapist who built Figlet. I do not think that is a contradiction. I think it is exactly what this moment requires.
An Open Letter to Both Sides of This Debate
I have been following the AI in mental health conversation closely, and I have something to say to both sides.
To Therapists
You are scared. I get it. But what you are doing right now is what every incumbent in every disrupted industry has always done. Calling for regulation. Trying to limit innovation. Convincing yourself it is all for the welfare of clients.
It is not. Or at least, it is not only that. The primary driver is threat. And until we are honest about that, we cannot have a real conversation about AI relationship coaching or any other AI-assisted mental health tool.
Do you think mental healthcare improves through gatekeeping? Or through innovation that we actually engage with and help shape? Millions of Americans cannot access mental healthcare right now. The current system is not solving that.
To Founders and VCs
I have been a therapist in San Francisco serving Silicon Valley for sixteen years. I have sat across from founders and investors who wanted to pick my brain for their startup. Every single time, I felt the same thing. They were there to extract, not to partner.
Here is what I would tell them now. Be careful. The execution cost is trending rapidly to zero. The technical build that used to be your moat? That advantage is evaporating. What you brought to the table that clinicians could not bring ourselves is disappearing fast.
You may think you do not need us either. But no dataset is going to teach you what sixteen years of sitting with real human suffering in the room teaches you.
The Path Forward
The best path forward for AI relationship coaching is the one neither side wants to take. Genuine partnership. Not extraction. Not gatekeeping.
Therapists, stop fighting innovation and start shaping it. Founders, the subject matter experts you have been discounting? Give them a real seat at the table this time.
I no longer need Silicon Valley’s money or tech support to build what I have built. So founders and VCs, wise up. Get a little humble. Bring therapists in on your ventures in this space as real partners, not consultants you call once and never pay.
And therapists, you need to wise up too. Change is coming. Get on board or get run over. Call it the tyranny of knowledge if you will, but there is no putting AI back in its box.
Let us work together to make the world a better place. That is what AI relationship coaching should be about. Not turf wars. Not profit motives dressed up as innovation. Not professional insecurity dressed up as ethics. Real partnership in service of the people who are hurting.
What Is Really Underneath: The Vulnerable Truth
The magic of relationship is in the repair, not in being good. Stop trying to be good. You get mad because you love someone and the stakes are high. Of course you are going to fumble it sometimes. But can you find your way back to each other?
That is what good AI relationship coaching helps you do. Whether you try it at two in the morning or on a Sunday afternoon, the quality is identical. It helps you see the cycle. It helps you get underneath the armor to the tender stuff. The “I am scared I am losing you” stuff. The “I do not know how to tell you that I feel like I am failing you” stuff.
When couples get there, something shifts biologically. You can see the shoulders drop. They sit closer. They make eye contact. They go from two alligators that are a threat to each other to two little field mice that are just hurting and could do with another little field mouse to be close to.
That is de-escalation. And that shared, sad place where both people are hurting and both people can see it? That is where the magic starts.
